Following on from my update on the Urban Decay Naked On The Run palette, when I shared the information that this product will not be released in the UK, today I discovered that there is now a page on the Urban Decay UK website where you can sign up to be notified about the UK release. How bizarre!
I have emailed my contact at Urban Decay asking for clarification, because I was informed earlier this week that Naked On The Run would definitely not be launched in the UK next month, and that there were no plans to launch it in the UK at all.
There has been a lot of interest on social media forums such as Twitter, Tumblr, Instagram and Facebook for this palette (especially after the Naked Vault debacle), so maybe the powers that be at Urban Decay have listened (we can only hope!).
I will provide another update when Urban Decay have come back to me, but several explanations for the sign up page have occurred to me:
- this is a mistake, and the page was only supposed to be added to the U.S. site.
- UD is putting out feelers to see if a UK launch would be worthwhile, after all the social media interest.
- a UK launch was always on the cards, but the UK PR team had not been previously made aware of the launch.
Fingers crossed that we Brits will be able to get our hands on Naked On The Run after all.
**Update: Urban Decay have just released this picture on Instagram and announced that you can get the palette from urbandecay.com (US site) from 20th November!